Does this sound like you?
It's Tuesday, the day you've committed to publishing a blog post. You haven't written your post yet. Things have gotten kind of busy and you really can't think of anything good to post. The clock is ticking away. You write a few crappy lines, and then decide nothing is lining up right. It doesn't go together, the flow is absent. After a few more attempts, you give up, thinking what's the point of posting so late in the day?
A lack of consistency is a significant reason why you're failing at blog marketing. People don't know when you are going to post next.
I understand the difficulty in maintaining consistency in blogging. Just look at the dates of my previous posts; I'm struggling just like you are. I bet I know what the problem is though: it's because we wait until the last minute to write our posts.
I know, sometimes writing at the last minute works; everything just comes together and we're able to pull it off. But what do you do when it doesn't work?
Writing your blog posts in advance will help you establish consistency in your blog marketing. Once readers get a sense of your blogging schedule, they'll start to check back on their own.
Here are more reasons to write your blog posts ahead of time:
Peace of Mind
Writing your blog posts in advance will help with your peace of mind. Once they're done, you can schedule a later publishing date. You don't have to worry about posting at a specific hour. You can set it and let it take care of itself.
Stress Reduction
Writing in advance also helps reduce stress. Develop a schedule for blogging and stick to it. Allow for extra time to let those great ideas come through while you weed out the poor ones.
Organization
Having a sense of organization can be refreshing. You know that things are already in place and you feel confident in your ability to manage your time efficiently.
Great Writing
When you wait until the last minute to write your blog posts, you're limited on the amount of editing and revising you can do and you risk publishing material that is not at its best. Poor ideas are often the result of last-minute writing. You also run the risk of letting mistakes and typos slip through. Remember, great writing develops through practice and revisions.
I've made a commitment to publishing blog posts on Mondays, Tuesdays, and Thursdays. Now, I am committing to writing my blog posts early to stay on schedule. Are you?
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