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	<title>Emery Road Writing Services, LLC</title>
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	<link>http://emeryroad.com</link>
	<description>Quality Writing Services for Professional Business Communications</description>
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		<title>Top 4 Marketing Best Practices</title>
		<link>http://emeryroad.com/marketing/top-4-marketing-best-practices</link>
		<comments>http://emeryroad.com/marketing/top-4-marketing-best-practices#comments</comments>
		<pubDate>Mon, 23 Aug 2010 15:24:31 +0000</pubDate>
		<dc:creator>Jody Calkins</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[customer feedback]]></category>
		<category><![CDATA[customer satisfaction]]></category>
		<category><![CDATA[Customer service]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Word of mouth]]></category>

		<guid isPermaLink="false">http://emeryroad.com/?p=1554</guid>
		<description><![CDATA[The Internet has dramatically changed how we do business. Customers and prospects require more from us now than ever before. We need to engage in social media to interact with our customers and respond to their questions and concerns. And they require us to be proactive. &#160; If we fail to give our customers what [...]


Related posts:<ol><li><a href='http://emeryroad.com/marketing/marketing-effectively' rel='bookmark' title='Permanent Link: 5 Marketing Tips to Help You Market Your Business Effectively'>5 Marketing Tips to Help You Market Your Business Effectively</a></li>
<li><a href='http://emeryroad.com/marketing/8-ways-to-kick-your-marketing-blues' rel='bookmark' title='Permanent Link: 8 Ways to Kick Your Marketing Blues'>8 Ways to Kick Your Marketing Blues</a></li>
<li><a href='http://emeryroad.com/business-tips/customer-service-tips-to-win-repeat-business' rel='bookmark' title='Permanent Link: Customer Service Tips to Win Repeat Business'>Customer Service Tips to Win Repeat Business</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are Your Staff Biographies &#8220;Over the Top&#8221;?</title>
		<link>http://emeryroad.com/business-tips/are-your-staff-biographies-over-the-top</link>
		<comments>http://emeryroad.com/business-tips/are-your-staff-biographies-over-the-top#comments</comments>
		<pubDate>Tue, 17 Aug 2010 13:27:12 +0000</pubDate>
		<dc:creator>Jody Calkins</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Staff Biographies]]></category>

		<guid isPermaLink="false">http://emeryroad.com/?p=1781</guid>
		<description><![CDATA[Staff biographies are a great way to give your prospects and customers an inside look at one important part of what makes your company a great company: your staff. Your prospects get to learn about the values of your staff, what they enjoy, and why they love working with your company. &#160; But when you [...]


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</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Your Twitter Account Doing More Harm Than Good?</title>
		<link>http://emeryroad.com/writing-tips/is-your-twitter-account-doing-more-harm-than-good</link>
		<comments>http://emeryroad.com/writing-tips/is-your-twitter-account-doing-more-harm-than-good#comments</comments>
		<pubDate>Mon, 16 Aug 2010 21:06:33 +0000</pubDate>
		<dc:creator>Jody Calkins</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[Grammar]]></category>
		<category><![CDATA[Professionalism in Social Media]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Twitter for Businesses]]></category>

		<guid isPermaLink="false">http://emeryroad.com/?p=1783</guid>
		<description><![CDATA[I recently stumbled upon a Twitter account that had some (I mean, a lot of) trouble with grammar and spelling. It even used text-speak. I know some people are perfectly fine with using text-speak in Twitter updates. After all, text-speak allows you to say more when the average word length is only 2-3 characters. But [...]


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<li><a href='http://emeryroad.com/business-tips/twitter' rel='bookmark' title='Permanent Link: The Why and How of Twitter'>The Why and How of Twitter</a></li>
<li><a href='http://emeryroad.com/writing-tips/grammar' rel='bookmark' title='Permanent Link: My Guest Post on Grammar'>My Guest Post on Grammar</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>7 Ways to Get Those Words Flowing</title>
		<link>http://emeryroad.com/writing-tips/7-ways-to-get-those-words-flowing</link>
		<comments>http://emeryroad.com/writing-tips/7-ways-to-get-those-words-flowing#comments</comments>
		<pubDate>Wed, 04 Aug 2010 17:15:23 +0000</pubDate>
		<dc:creator>Jody Calkins</dc:creator>
				<category><![CDATA[Writing]]></category>
		<category><![CDATA[how to spark creativity]]></category>
		<category><![CDATA[Writer's Block]]></category>
		<category><![CDATA[Writing the first draft]]></category>

		<guid isPermaLink="false">http://emeryroad.com/?p=1705</guid>
		<description><![CDATA[When you&#39;re stuck in your writing, how do you fix that? Do you set it aside and go back to it later? What about when you&#39;re on deadline and you must finish it? Here are some ways to get those words flowing that have worked for me. &#160; Allow Yourself to Write a Bad First [...]


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<li><a href='http://emeryroad.com/writing-tips/ideas-content-generation-management' rel='bookmark' title='Permanent Link: How I Generate and Manage Ideas and Content'>How I Generate and Manage Ideas and Content</a></li>
<li><a href='http://emeryroad.com/writing-tips/the-right-words' rel='bookmark' title='Permanent Link: Are You Using the Right Words?'>Are You Using the Right Words?</a></li>
</ol>]]></description>
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		</item>
		<item>
		<title>Grammar Series, No. 9: Wonder or Wander?</title>
		<link>http://emeryroad.com/grammar/grammar-series-no-9-wonder-or-wander</link>
		<comments>http://emeryroad.com/grammar/grammar-series-no-9-wonder-or-wander#comments</comments>
		<pubDate>Fri, 23 Jul 2010 13:44:54 +0000</pubDate>
		<dc:creator>Jody Calkins</dc:creator>
				<category><![CDATA[Grammar]]></category>
		<category><![CDATA[common grammar mistakes]]></category>
		<category><![CDATA[wander vs wonder]]></category>

		<guid isPermaLink="false">http://emeryroad.com/?p=1595</guid>
		<description><![CDATA[Is it &#34;wonder&#34; or &#34;wander&#34;? &#34;Wonder&#34; as a verb means &#34;to ponder&#34;, as in &#34;We wonder which exotic breeds the chicken hatchery will send us in our order.&#34; &#160; &#34;Wander&#34; means &#34;to roam about or to go astray&#34;, as in &#34;The chickens wander the countryside.&#34; Related posts:Grammar Series, No. 8: Farther or Further Grammar Series, [...]


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<li><a href='http://emeryroad.com/grammar/grammar-series-no-7-lie-or-lay' rel='bookmark' title='Permanent Link: Grammar Series, No. 7: Lie or Lay?'>Grammar Series, No. 7: Lie or Lay?</a></li>
<li><a href='http://emeryroad.com/grammar/grammar-series-no-4-is-it-lose-or-loose' rel='bookmark' title='Permanent Link: Grammar Series, No. 4: Is it &#8220;Lose&#8221; or &#8220;Loose&#8221;?'>Grammar Series, No. 4: Is it &#8220;Lose&#8221; or &#8220;Loose&#8221;?</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Grammar Series, No. 8: Farther or Further</title>
		<link>http://emeryroad.com/grammar/grammar-series-no-8-farther-or-further</link>
		<comments>http://emeryroad.com/grammar/grammar-series-no-8-farther-or-further#comments</comments>
		<pubDate>Fri, 16 Jul 2010 12:26:01 +0000</pubDate>
		<dc:creator>Jody Calkins</dc:creator>
				<category><![CDATA[Grammar]]></category>
		<category><![CDATA[common grammatical errors]]></category>
		<category><![CDATA[Farther vs. Further]]></category>

		<guid isPermaLink="false">http://emeryroad.com/?p=1565</guid>
		<description><![CDATA[Is it &#34;farther&#34; or &#34;further&#34;? &#34;Farther&#34; is used when referring to distance, as in &#34;The chickens wander farther away from their chicken house every day.&#34; &#160; &#34;Further&#34; is used when referring to time or quantity, as in &#34;We recommend exploring the USDA&#39;s website for further reading on safe egg handling.&#34; Related posts:Grammar Series, No. 9: [...]


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<li><a href='http://emeryroad.com/writing-tips/a-lot-alot-or-allot' rel='bookmark' title='Permanent Link: Grammar Series, No. 1: Is it &#8220;A lot&#8221;, &#8220;Alot&#8221;, or &#8220;Allot&#8221;?'>Grammar Series, No. 1: Is it &#8220;A lot&#8221;, &#8220;Alot&#8221;, or &#8220;Allot&#8221;?</a></li>
<li><a href='http://emeryroad.com/grammar/grammar-series-no-3-is-it-anymore-or-nowadays' rel='bookmark' title='Permanent Link: Grammar Series, No. 3: Is it &#8220;Anymore&#8221; or &#8220;Nowadays&#8221;?'>Grammar Series, No. 3: Is it &#8220;Anymore&#8221; or &#8220;Nowadays&#8221;?</a></li>
</ol>]]></description>
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		</item>
		<item>
		<title>7 Initial Steps to Stellar Case Study Creation</title>
		<link>http://emeryroad.com/marketing/7-initial-steps-to-stellar-case-study-creation</link>
		<comments>http://emeryroad.com/marketing/7-initial-steps-to-stellar-case-study-creation#comments</comments>
		<pubDate>Tue, 13 Jul 2010 12:38:27 +0000</pubDate>
		<dc:creator>Jody Calkins</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[case study]]></category>
		<category><![CDATA[case study copywriting]]></category>
		<category><![CDATA[case study interviews]]></category>
		<category><![CDATA[Developing case studies]]></category>

		<guid isPermaLink="false">http://emeryroad.com/?p=1519</guid>
		<description><![CDATA[Case studies are a great way to show your prospects how you, or your company, help businesses just like theirs. While testimonials are good, case studies are value-added; they have that extra essence of credibility and are a better way to demonstrate your company&#39;s expertise. Anyone can create a testimonial, but case studies hold the [...]


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<li><a href='http://emeryroad.com/business-tips/6-case-study-ideas' rel='bookmark' title='Permanent Link: 6 Case Study Ideas I Bet You Haven&#8217;t Considered'>6 Case Study Ideas I Bet You Haven&#8217;t Considered</a></li>
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</ol>]]></description>
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		</item>
		<item>
		<title>4 Common Types of Pesky Writing Errors</title>
		<link>http://emeryroad.com/writing-tips/4-common-types-of-pesky-writing-errors</link>
		<comments>http://emeryroad.com/writing-tips/4-common-types-of-pesky-writing-errors#comments</comments>
		<pubDate>Mon, 12 Jul 2010 14:20:28 +0000</pubDate>
		<dc:creator>Jody Calkins</dc:creator>
				<category><![CDATA[Writing]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Common Writing Errors]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Conveying a clear message]]></category>
		<category><![CDATA[Grammar]]></category>

		<guid isPermaLink="false">http://emeryroad.com/?p=1479</guid>
		<description><![CDATA[Are your readers or e-mail recipients not taking your desired action? Then maybe these pesky writing errors are worming their way into your copy. It takes time to write a clear message, one that your readers will interpret the right way. Oftentimes, we speed through typing an e-mail, eager to get the task out of [...]


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<li><a href='http://emeryroad.com/writing-tips/8-steps-writing' rel='bookmark' title='Permanent Link: 8 Steps to Better Writing'>8 Steps to Better Writing</a></li>
</ol>]]></description>
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		</item>
		<item>
		<title>Grammar Series, No. 7: Lie/Lay Part 2</title>
		<link>http://emeryroad.com/grammar/grammar-series-no-7-lielay-part-2</link>
		<comments>http://emeryroad.com/grammar/grammar-series-no-7-lielay-part-2#comments</comments>
		<pubDate>Fri, 09 Jul 2010 12:18:57 +0000</pubDate>
		<dc:creator>Jody Calkins</dc:creator>
				<category><![CDATA[Grammar]]></category>
		<category><![CDATA[Common Grammar Mistake]]></category>
		<category><![CDATA[Lie vs. Lay]]></category>
		<category><![CDATA[past tense of lie/lay]]></category>

		<guid isPermaLink="false">http://emeryroad.com/?p=1465</guid>
		<description><![CDATA[Past Tense for Lie and Lay: Is it &#34;lay&#34; or &#34;laid&#34;? &#34;Lay&#34; is the past tense for &#34;lie&#34; and means &#34;reclined&#34;, as in &#34;Our chickens lay in the dirt all afternoon.&#34; &#34;Laid&#34; is the past tense of &#34;lay&#34; and means &#34;put something down&#34;, as in &#34;We laid to rest the&#160;day-old chicks that died during transit.&#34; [...]


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<li><a href='http://emeryroad.com/grammar/grammar-series-no-9-wonder-or-wander' rel='bookmark' title='Permanent Link: Grammar Series, No. 9: Wonder or Wander?'>Grammar Series, No. 9: Wonder or Wander?</a></li>
<li><a href='http://emeryroad.com/grammar/grammar-series-no-4-is-it-lose-or-loose' rel='bookmark' title='Permanent Link: Grammar Series, No. 4: Is it &#8220;Lose&#8221; or &#8220;Loose&#8221;?'>Grammar Series, No. 4: Is it &#8220;Lose&#8221; or &#8220;Loose&#8221;?</a></li>
</ol>]]></description>
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		<item>
		<title>Persuading Your Audience Involves More Than Talking About Benefits</title>
		<link>http://emeryroad.com/marketing/persuading-your-audience-involves-more-than-talking-about-benefits</link>
		<comments>http://emeryroad.com/marketing/persuading-your-audience-involves-more-than-talking-about-benefits#comments</comments>
		<pubDate>Thu, 08 Jul 2010 13:38:03 +0000</pubDate>
		<dc:creator>Jody Calkins</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Persuading Your Audience]]></category>
		<category><![CDATA[Persuasion]]></category>

		<guid isPermaLink="false">http://emeryroad.com/?p=1418</guid>
		<description><![CDATA[&#34;Talk about the benefits your customer will have by choosing your product or service.&#34; &#160; While the above statement is sound advice, it is missing one important component: addressing a concern. &#160; We&#39;ve all heard that we need to focus on the benefits, not the features (at least for non-technical audiences). But a lot of [...]


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</ol>]]></description>
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